The BCG Matrix is a crucial Software in choosing whether or not a corporation must commit or divest in its strategic business models. The matrix entails putting the strategic company models of a business in one of four classes; issue marks, stars, puppies and income cows.

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The placement in these groups is determined by the relative market share with the Business and the marketplace advancement of these strategic enterprise units. The methods for being adopted On this analysis is as follows: Identify the relative market share of each and every strategic small business unit.